Air Serbia takes over Times Square with videos of new transatlantic service to Belgrade
24 June 2016
Air Serbia has taken over Times Square with videos promoting its five-a-week service between Belgrade and JFK on one of the most prominent billboards on the square, measuring more than 300 feet wide by 40 feet high.
Air Serbia, the national airline of the Republic of Serbia, is promoting its new non-stop service between Belgrade and New York with videos on Times Square, one of the world’s busiest pedestrian intersections.
The Belgrade-based airline is advertising its long-haul product and service on a giant digital sign right in the middle of Times Square, above the Pedestrian Plaza where more than 300,000 people pass-by each day.
Stretching over an entire city block from 45th to 46th Street and offering more than 15,000 feet of advertising surface across four panels, the impressive Air Serbia billboard is unmissable.
More than half a million people are expected to see promotional videos of Air Serbia’s transatlantic service between Belgrade and New York which is being advertised on Times Square, one of the most-visited tourist attractions in the world.
Air Serbia has six spots lasting 15 seconds each on the billboard that showcase its new five-per-week service between Belgrade and New York, which is operated on a 254-seat Airbus A330 aircraft.
The aircraft has 18 completely lie-flat seats in Business Class, 236 comfortable seats in Economy Class, inflight entertainment systems at every seat offering a wide range of films, TV shows and music in Serbian and English, as well as menus inspired by Serbian cuisine.
The transatlantic service was launched on 23 June, reconnecting Serbia and the United States with a Serbian-operated non-stop air link for the first time since 1992.