Over a third of tickets purchased online

From the beginning of the re-commencement of air traffic in May until the end of November, 38.1 percent of the total number of flight tickets sold were purchased using online sales channels of Air Serbia, i.e. through the website and the mobile application, which represents 30.6 percent growth compared to the same period last year. In addition to the recent launch of the mobile application and the continuous improvement of the website of the national airline, another aspect contributing to the trend of growth of online sales is that it’s a contactless and secure model, which is particularly suitable for the current circumstances of the coronavirus pandemic.

From 16 July to 30 November, 22.5 percent of passengers checked in for their flight online, despite this type of check-in not being currently available at many destinations, due to restrictive measures caused by the COVID-19 pandemic.

"We are constantly working to improve digital sales channels to make it easier to search and book flights and enable personalized offers. We strive to integrate websites and mobile applications with the goal of creating a unique user experience for our passengers at any time, regardless of their location. Our ultimate goal is to create a seamless end-to-end and door-to-door travel solution providing omnichannel and cross-platform functionalities to our growing customer base." stated Jiri Marek, General Manager, Commercial and Strategy, Air Serbia.

Since the launch of the mobile application in July and website updates, the national airline recorded a growth of 43 percent in the number of registered personal accounts of passengers on its e-commerce channels, compared to the same period in 2019. More than a third of new accounts were registered via the mobile application. By opening a personal account on the airserbia.com website, passengers do not have to re-enter their data with each subsequent purchase, while getting discounts at the same time.